Here are a few sneak peeks and behind-the-scenes shots of my new collection that will be available on Tuesday, August 23rd. I couldn't be more excited about this release, which includes 25 new greeting cards and 4 notebook designs. It also marks my debut into the world of digitally-printed products. I'll admittedly say that the transition to digital printing was a bit scary at first, but I eventually realized it was necessary in order for me to express myself in new creative ways and keep up with demand as my brand grows. With that said, I worked countless hours to create designs that would perfectly coordinate with my existing line of paper cut goods. One thing that remains at the core of my work, is my love for texture, simplicity and natural color palettes. I'm so pleased with how it's come together and hope you love it as much as I do!
Over the last few weeks, or months for that matter, I've had little time for making new items. It's been tough forcing design time to take a back seat to production. So now that I am pretty much through the holiday madness, I am more ready and excited than ever to put pen to paper and crank out some new work for the new year.
Having so many ideas incubating in my mind is exhilarating and exhausting at the same time. I'm having a difficult time deciding what I should work on first and I still have no idea how everything will work together in the end. It's important to me that the entire line look cohesive with each item perfectly complimenting another. It's such a difficult thing to achieve and I think I can safely say that I see some changes coming to Evermore with this next release. Good changes, of course!
With that said, I thought it would be fun to share this creative journey from start to finish with you...
To start, I look at my pinterest boards for the pins that have inspired me the most lately. I search for common themes throughout them and begin jotting down all the words that come to mind when I look at them. The trick is to not think too hard about it and to just let your mind go and the words flow out on to the paper (which is what led me to nickname this the "word vomit" phase).
From there, I return back to the images and look for the 10 or so that best capture the words that I wrote. I especially try to pick photos that can be described by 3 or more words from my list and that compliment each other well. I then arrange them in a mood board that I will return to often as I begin to work on new designs. This is the board that resulted from my last go and here is a snippet from my word vomit list:
nature / white space / geometric shapes / interesting layouts / gilded details / hopeful / brushstrokes / floral details / woods / dark tones / seasons / love / graphic / handlettered / rustic / minimal / moody / travel / comfort / neutrals / mountains / cozy / trees / patterns / natural textures / modern / warmth
Stay tuned for more to come...
Here's a sneak peek of a card I'm working on for my spring line. I'm excited to be back to drawing more florals. Also, I've been experimenting with some new color palettes. Can't wait to show you more later this month.