After about a month of focusing primarily on production, things have slowed a bit over the last week and I am thankful to have a minute to breath and dream up new ideas for Evermore. There are a lot of behind-the-scenes things that I've been wanting to accomplish and it's nice to have a moment to put those plans into motion.
One of the biggest items on my to-do list is to revamp my branding. As of now, I only use the logo seen here at the top of my site. For some time, I've wanted to incorporate other icons and symbols into my branding that can be used throughout my packaging, promotional materials, etc. Now that Evermore is almost 2 years old, it's been a little difficult for me to detach myself from the current logo and approach everything with a fresh perspective. At times, I've contemplated calling in someone else to do the work, but in the end realized that I can't resist this challenge.
I'm looking forward to keeping you updated on my progress and in the meantime, here are some images that have initially caught my eye. Also, you can check out my original brand moodboard here. It's fun to compare the two to see how my taste has evolved.